Privacy policy

Last updated: 5 July 2026

This Privacy Policy explains how Fyorelle ("we", "us", "our") collects, uses, shares and protects your personal information when you visit fyorelle.com, place an order, or communicate with us. We take your privacy seriously and are committed to handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

Data Controller: PRZ GROUP LTD, trading as Fyorelle.
Company number: 17299127 (registered in England and Wales)
Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Contact: support@fyorelle.com

We are responsible for deciding how and why your personal data is processed.

What personal data we collect

The personal data we collect depends on how you interact with us:

1. Information you provide directly

  • Contact details: first and last name, email address, phone number, delivery address, billing address.
  • Order information: items purchased, order value, payment confirmation, delivery preferences.
  • Account information (if you create an account): username, password, order history, wishlist.
  • Customer service communications: messages you send via email, chat, or our contact forms.
  • Marketing preferences: your consent to receive emails, SMS, or postal communications.

2. Information collected automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

  • IP address and approximate location
  • Device information (type, operating system, browser)
  • Pages visited, time spent on site, items viewed
  • Referring website and the search terms used to find us
  • Interaction with marketing emails (opens, clicks)

For details, please see our Cookie Policy.

3. Information from third parties

  • Payment processors (Stripe, Shopify Payments): payment confirmation details (we never see or store your full card details).
  • Shopify: our e-commerce platform processes orders and customer accounts.
  • Marketing and analytics partners: Google Analytics, Meta (Facebook), Klaviyo, and similar tools may share aggregated insights about how customers find and use our site.

How we use your personal data and our lawful basis

Under UK GDPR, we must have a lawful basis for processing your personal data. The bases we rely on are:

Purpose Lawful basis (UK GDPR Article 6)
Processing your order, taking payment, arranging delivery, managing returns and exchanges Performance of a contract (Art. 6(1)(b))
Sending order confirmations, dispatch notifications, and transactional emails Performance of a contract (Art. 6(1)(b))
Sending marketing emails about new collections, promotions, and Fyorelle news Consent (Art. 6(1)(a)). You can withdraw at any time
Improving our website, products, and customer experience through analytics Legitimate interests (Art. 6(1)(f))
Fraud prevention, securing accounts, and detecting suspicious activity Legitimate interests (Art. 6(1)(f))
Complying with our legal obligations (tax, accounting, consumer law) Legal obligation (Art. 6(1)(c))
Responding to customer service enquiries Legitimate interests (Art. 6(1)(f))

Who we share your data with

We never sell your personal data. We only share it with trusted third parties who help us run our business, and only to the extent necessary. These include:

  • Shopify Inc.: our e-commerce platform (hosting, account management, checkout)
  • Stripe, Shopify Payments: secure payment processing
  • DSers: our order fulfilment integration with our manufacturing partners
  • Royal Mail, DPD, DHL and local carriers: to deliver your order
  • Sonetel: to operate our customer service phone line
  • Klaviyo: email marketing and abandoned cart reminders (only if you have consented)
  • Google (Analytics, Ads), Meta (Facebook, Instagram, Pixel), TikTok, Pinterest: website analytics and advertising
  • HMRC and other UK authorities: only when required by law (tax, fraud investigations)

All our partners are contractually required to protect your data and use it only for the agreed purpose.

International transfers

Some of our service providers are based outside the UK or the European Economic Area (EEA), including the United States. When we transfer your data outside the UK/EEA, we rely on:

  • Adequacy decisions by the UK government, where the destination country offers an equivalent level of protection;
  • Standard Contractual Clauses (SCCs) approved by the European Commission or the UK Information Commissioner's Office (ICO);
  • Other safeguards required by UK GDPR.

How long we keep your data

We only keep your personal data for as long as necessary for the purposes we collected it:

  • Order information: 7 years (UK tax and accounting requirement)
  • Customer accounts: until you delete your account or request deletion
  • Marketing preferences: until you withdraw your consent (unsubscribe)
  • Customer service records: 3 years after the last interaction
  • Website analytics: 26 months (Google Analytics default)

When we no longer need your data, we will securely delete or anonymise it.

Your rights under UK GDPR

You have the following rights regarding your personal data:

  • Right of access: request a copy of the personal data we hold about you
  • Right to rectification: ask us to correct inaccurate or incomplete data
  • Right to erasure ("right to be forgotten"): ask us to delete your data, subject to legal obligations
  • Right to restrict processing: ask us to pause processing of your data in certain circumstances
  • Right to data portability: receive your data in a structured, machine-readable format
  • Right to object: object to processing based on legitimate interests, including direct marketing
  • Right to withdraw consent: withdraw consent at any time where processing is based on consent
  • Right to lodge a complaint: with the UK Information Commissioner's Office (see below)

To exercise any of these rights, please email us at support@fyorelle.com. We will respond within 30 days (we may need to verify your identity first).

Exercising your rights is free of charge. We will not refuse service or treat you differently for doing so.

Security

We take reasonable technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, alteration, or disclosure. These include:

  • SSL/TLS encryption for all data transmitted between your browser and our website
  • Secure payment processing (PCI-DSS compliant via Stripe, Shopify Payments)
  • Restricted access to personal data on a need-to-know basis
  • Regular review of our security practices

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

Children's data

Our website and services are not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected information about a child, please contact us at support@fyorelle.com and we will promptly delete it.

Cookies

We use cookies and similar technologies to operate our website and improve your experience. For full details, please see our Cookie Policy.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. The latest version will always be available on this page, with the "Last updated" date refreshed. Significant changes will be notified to you by email or via a notice on our website.

How to complain

If you have a concern about how we handle your personal data, please contact us first at support@fyorelle.com. We are committed to resolving any issue quickly.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

  • Website: ico.org.uk/make-a-complaint
  • Helpline: 0303 123 1113
  • Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, United Kingdom

Contact

  • Email: support@fyorelle.com
  • Phone: +44 20 8073 0957 (Monday to Friday, 9am to 5pm GMT)
  • Post: PRZ GROUP LTD (Fyorelle), 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

Fyorelle is a trading name of PRZ GROUP LTD, a company registered in England and Wales under company number 17299127.