Cookie Policy

Last updated: 5 July 2026

This Cookie Policy explains how Fyorelle uses cookies and similar technologies when you visit fyorelle.com. It complements our Privacy Policy and is provided to comply with the UK Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.

What are cookies?

Cookies are small text files placed on your device when you visit a website. We also use similar technologies including pixels, web beacons, local storage, and software development kits (SDKs).

How we use cookies

1. Strictly necessary cookies (always active)

These cookies are essential for our website to function and cannot be disabled.

Provider	Purpose	Duration
Shopify	Session management, shopping basket, secure checkout	Session to 2 years
Shopify Payments	Fraud prevention, secure payment processing	Up to 1 year
Cloudflare	Site security and bot protection	Session

2. Functional cookies

Provider	Purpose	Duration
Shopify Markets	Country and currency preferences	1 year
Fyorelle	Recently viewed items, wishlist	30 days to 1 year

3. Analytics cookies

Provider	Purpose	Duration
Google Analytics 4	Page views, time on site, traffic sources, conversion tracking	Up to 26 months
Shopify Analytics	Sales reports, customer insights	Up to 2 years

4. Marketing and advertising cookies

Provider	Purpose	Duration
Meta Pixel (Facebook, Instagram)	Retargeting, conversion tracking, ad optimisation	Up to 90 days
Google Ads	Retargeting, conversion tracking	Up to 90 days
TikTok Pixel	Retargeting and ad optimisation	Up to 90 days
Pinterest Tag	Retargeting and conversion tracking	Up to 365 days
Klaviyo	Email marketing, abandoned cart reminders	Up to 2 years

How to manage your cookie preferences

When you first visit fyorelle.com, you will see a cookie banner that lets you choose which categories of cookies to accept or reject. You can change your preferences at any time via the "Cookie preferences" link in the footer.

You can also manage cookies via your browser:

Do Not Track (DNT)

Some browsers offer a "Do Not Track" signal. Currently, there is no industry-wide standard for how to respond to DNT signals.

Global Privacy Control (GPC)

If you visit our site with the Global Privacy Control signal enabled, we will automatically treat it as a request to opt out of targeted advertising, where applicable.