About Us

The Fyorelle story

Fyorelle was created for the woman who knows what she likes. Pieces that move with her: to morning coffee, to evening drinks, to the next chapter of her day. Nothing loud. Nothing she has to think about. Just jewelry that feels right.

Victoria founded Fyorelle in London with a simple belief: jewelry should be beautiful, well-made, and easy to wear every day, all year round. Every piece in our collection is chosen around two ideas: quiet elegance and everyday wear. Hoops that catch the light without competing for attention. Necklaces that layer effortlessly. Bracelets that move from a watch strap to a bare wrist. Rings that work alone or stacked.

Our pieces are made for the woman who would rather invest in something she will wear hundreds of times than chase the next trend.

Our materials

We work only with materials that hold up: to daily wear, to skin, to time.

925 sterling silver: hypoallergenic and timeless, for our purest pieces
316L surgical-grade stainless steel: corrosion-resistant, hypoallergenic, and water-safe
Gold-plated finishes: rich tone, tarnish-resistant, suitable for sensitive skin
Cubic zirconia (CZ): AAA-grade stones with exceptional clarity and sparkle
Freshwater pearls: genuine, each one unique in its lustre and shape
Natural stones: including malachite and emerald-style green zircon, for accent pieces

Every piece is selected from suppliers using nickel-free plating and skin-safe base materials (316L stainless steel or 925 sterling silver), suitable for sensitive skin and pierced ears.

Our Tarnish-Resistant Promise

Jewelry should keep its shine. We take quality control seriously. Every piece in our collection is selected for its resistance to tarnish, water and everyday wear. With proper care, your Fyorelle pieces are made to last for years.

Each product page includes a detailed care guide, so you know exactly how to keep your pieces at their best.

Designed for the everyday

From the office to the gym, from a weekend brunch to a wedding, Fyorelle is built for real life. Our pieces are:

Lightweight and comfortable for all-day wear
Tarnish-resistant and water-safe (most pieces)
Hypoallergenic and skin-friendly
Designed in classic silhouettes that age well

Our promise to you

When you order from Fyorelle, you can expect:

Free UK delivery on orders over £50
Straightforward 30-day returns: free return shipping if the item is faulty, damaged, or incorrect
Honest, transparent communication at every step
Email response within 24 hours, Monday to Friday
Secure checkout with Visa, Mastercard, American Express, Apple Pay, Google Pay and Shop Pay

If a piece isn't right, we want to know. We are a small, attentive team, and every message you send is read by a real person who cares about getting it right.

About PRZ GROUP LTD

Fyorelle is a trading name of PRZ GROUP LTD, a private limited company registered in England and Wales (company number 17299127). Our registered office is at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

We are committed to operating to the highest standards of UK consumer law, including the Consumer Rights Act 2015, the Consumer Contracts Regulations 2013, and the UK General Data Protection Regulation (UK GDPR).